2 Course overview

Topics covered during the course include:

  • Course introduction
  • Seeking a webshop opportunity
  • How to select your webshop platform ?
  • Performing niche market research
  • Strategic analysis of an online business
  • Design your website & shop using wireframe
  • e-com & e-marketing objectives and plan
  • Market your webshop
  • Internet marketing strategy
  • Social Media mktg strategy
  • Facebook mktg
  • SEO mktg
  • Internet advertising fundamentals
  • e-Mail Marketing fundamentals
  • Web analytics
  • Social media analytics
  • Conversion optimization fundamentals
  • Grow your business: add mobile
  • Internet and mobile payment methods
  • Showcase - presenting your webshop