5 ACT: Analyse internal environment

 

Goal

  • Analyse the internal environment of the business you selected.

 

Instructions

You will need to plan an interview with your business contact to get hold of part of this information, complemented with desktop research.
 
Document using a summary style (total internal environment analysis max 3 pages)
 
  1. Current marketing approach
  2. Usability of the current website.
  3. Ranking & #Visitors towards the current website
  4. Understand current Digital marketing activities
  5. Social media presence
  6. Current resources and skills
  7. Main processes and infrastructure
  8. ICT landscape

Proof

  • Build sub page “ACT 1.B: internal environment” as submenu of the menu “Activities” on your webshop.
  • Give your answers to the questions above.