4 Analysis of social media presence

 

Introduction

 
You should of course start with the basics when looking into the current social media footprint: On which social media is their a business page setup. What is the activity level (frequency, content, who does post, how many followers, how many "share", "retweets",... Which type of marketing activities are performed through this channels. 
 
You can complement this with a check on the social media conversations going on about your brand. Have a look at below tools:
 

5 Social Media Monitoring Tools 

TheSEOAgency
Tony B Business Development Specialist, TheSEOAgency

 

 

 

 

Social media marketing is getting more popular – and more important -- by the day. And while many companies know that they should have social media assets, many CEOs and small business owners alike still don’t understand exactly what that online presence is doing for their company.

Ask someone outside of your company’s IT department why you need to have a social media presence and chances are the answer you get will be something like “Social media sites raise rankings.” The fact is that most social media profiles don’t help increase website rankings. However, they can help increase brand awareness which in turn can lead curious consumers to your website. That, in turn can lead to more clicks, which can mean more sales.

Social media is designed for user interaction. Your business should not just occupy a listing; it should be communicating with consumers on a daily basis. By monitoring your brand/product mentions, keywords and competitors, your company has the opportunity to be both aware and alert to social media mentions that can create lead opportunities. Brand monitoring is something every company should be doing if they are actively trying to make a social media impression.

True social media power can be felt by actually providing something of value to targeted users on your social media sites, not by just pushing out corporate updates to anyone who will listen.

Here are 5 great free tools to assist in monitoring your social alertness:

  1. Bit.ly – This site allows profile holders to track how many clicks an individual link receives by converting the long URL into a 21 character URL that easily fits into tweets, blogs or anywhere content space is at a premium.
  2. SocialMention – This website tool scans and returns real time stats by keyword, brand or product mention. Shows reach, strength, sentiment, top keywords and users.
  3. Addict-o-matic – This site allows users to search by keyword, brand or product. Includes results for  Bing news, Google blog, YouTube, flickr, twitter, many others.
  4. TweetReach – This website tool shows tweet types, tweet reach, retweets, replies in pie graphs and total tweet impressions.
  5. TweetStats - Shows tweet timeline, tweets per month/day, 5+ graph analysis, tweet cloud, follower stats, trending topics and most popular tweets and influencers. During busy parts of the day, this site can take a few minutes to load. But it’s worth it.

There are many more free tools available out there for brand monitoring however, many online businesses just do not have the time to monitor and respond to lead opportunities. If this is the case, it may be may be very wise to outsource your social media and monitoring efforts to industry professionals.

TheSEOAgency.com is a full service search marketing company that services local, nationwide and global markets. Please do not hesitate to contact the SEO Agency. You can also follow us on Twitter and Facebook.

source: https://www.socialmediatoday.com/content/5-social-media-monitoring-tools-you-want-check-out