8 Activity: Generate 2 effective social media marketing ideas
Goal
- Effective promotion of your webshop
Instructions
- Conduct a competitor analysis in relation to social media approach
(you can use the framework below).
Looking at the social media approach of your top 3 competitors (or other competitors), what are do's and dont's? What can you learn from it?
| Do's | Dont's |
| Community building (e.g.: Yunomi & interaction with fans (e.g.: Intratuin) | No languagesegmentation on the social media page (e.g.: Brico) |
| Attention for Customer Care through social media (e.g. Intratuin) | Not answering questions and complaints on social media (e.g.: Brico) |
| Call-to-action to provide content (e.g. Tiense Suiker) | Lack of activity, interaction on social media pages (e.g.: Horta, Hubo) |
| Personalise / storytelling through social media (e.g. Tiense Suiker) | Not acting when SPAM appears on social media pages (e.g.: Maxi Zoo) |
| Contests & extra's on social media pages (e.g.: Yunomi) | unpleasant, unprofessional design of the social media pages (e.g.: Horta) |
| Integration social media on website (e.g.: intratuin and Tiense Suiker) | No links to social media on the website (e.g.: Tom&Co, Maxi Zoo, Horta) |
- Explain which social media platforms you will recommend for use by this business. What are the marketing benefits for using those platforms ?
- Describe
- potential dangers on the proposed platformsdeas (see H.6 Social media dangers)
- how you will respond to those dangers
Proof
- Build subpage “ACT 4.H: social media marketing ideas” as submenu of the menu “Activities” on your webshop.
- Put your answer on the created subpage.
- competitor analysis social media approach
- explain which social media platforms you consider strategic for the business you are in and why ? For what purpose do you intend to use them ?
- how you will respond to social media dangers on those platforms