Reach local people
8 ways to reach people near you business
Facebook offers a number of easy ways for businesses to reach local people. This guide offers 8 practical tips and examples of how to do that.
Chances are that many of your Facebook friends live close to your business. Using the Invite Friends tool on your Page admin panel, you can invite these friends to Like your Page. This will give you more opportunities to stay connected to them through the posts about your business. Simply click the Build Audience link from the Page admin panel and choose Invite Friends.
2. Connect with other local businesses
Connecting with other local businesses on Facebook is a great way to reach more customers in your area. For example, you can friend them, like them, add comments and share their Posts. You can even offer mutual business referrals on Facebook. This will help expose you to the Facebook fans of other local businesses, increasing your own Page Likes.
3. Promote your Page and Posts
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Promoted Page Likes help you promote your Page with an ad to encourage people near your business to like your Page. You can target your audience based on location, age and gender
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Promoted Page Posts help you boost your message and reach more people in your target audience. Boosting posts ensures your existing fans see your post in their News Feed and broadens your reach to new potential customers.
4. Use local hashtags
To connect with people who care about shopping locally, try including local hashtags in your Posts, such as the name of your town or city. You can also show your local presence and support with a hashtag such as #shoplocal. People who follow these hashtags are much more likely to be in your area and committed to shopping locally.
5. Check your Page Insights
Interesting and engaging Page posts are an important part of expanding your reach. The more popular your Posts, the more likely they are to generate comments and shares. Be sure to check out your Page Insights to see exactly what your audience is most interested in and which posts get the most engagement.
6. Create a targeted ad
Facebook ads give you a lot of control over who will see your ad. For example, you can use fine-tuned location targeting to ensure that your ad is only shown to people who live close to your store. You can combine this with interests targeting to find people who are nearby and have interests similar to your current customers.
7. Giveaways and other offers
Giveaways and other offers are an extremely effective way to reach local customers. A great deal like buy-1-get-1-free or a large discount can spread quickly through word of mouth. Facebook makes it easy to get the word out about your giveaways through regular Page Posts and Facebook Offers.
8. Reach customers on mobile
The use of mobile devices to find local businesses is growing all the time. When people are on-the-go and searching for local businesses on Facebook, make sure that they can reach you easily. You can do this by including your phone number on your Page.
