Goal

• Effective promotion of your business using social media
• Experiment with business use of social media

Instructions

Based on:

• the results of your competitor analysis and
• the selection of 2 social media marketing platforms in chapter  4.H. 8 ACT: Social media mkt idea

Do now implement 2 effective Social Media marketing ideas, one on each of the 2 selected platforms

Need further inspiration? Look at the marketing examples presented in chapter I. And search yourself for other ideas. Reflect on what will match your business and your customers. 
 

Describe for you social media marketing ideas...

• describe your 2 social media marketing ideas
• why are they effective for your business

• provide links / buttons to those implementations
• list the best practices taken from this course or other sources you did follow for a professional and well finished social media business page on your 2 selected social media platforms
• provide input on how your implementation went along. Have you run into issues ?
• Post a variation of material reflecting the different topics, communication styles suitable for the selected platform

Proof

• Build subpage “ACT 4.I: Social media marketing implementation” as submenu of the menu “Activities” on your webshop.

1. Social media idea 1

• Desciption of the idea
• List of best practises - points of attention respected
• Why effective for your business ?
• How did the implementation go ?
• Explain the rationale / strategy behind the postings mix you have
• Link / buttons to access the social media implementation    

2. Social media idea 2 

• Desciption of the idea
• List of best practises - points of attention respected
• Why effective for your business ?
• How did the implementation go ?
• Explain the rationale / strategy behind the postings mix you have
• Link / buttons to access the social media implementation