10 Activity: Set up and effective e-mail marketing campaign

Goal

 
  • Effective promotion of your webshop
  • Get acquinted with the capabilities of an e-mail marketing solution
 

Tools

Select one of below email service providers. Check if the product has a suitable free or trial version. Learn to work with the product.

 

 
Training kits can easiliy be found. e.g.for mailchimp: https://www.youtube.com/watch?v=u6ZmFDCOX0s

Objective

 
  • Generate 1 effective e-mail marketing campaing idea for your webshop
  • Build it with one of above tools

 

Describe (for inspiration, see 6 E-mail campaigns)

  • the objective(s) of your e-mail campaign
    (keeping your audience informed?, keeping your audience connected?, increasing sales?,...)
     
  • the communication schedule for your e-mail campaign
    (frequency and amount of e-mails, day and time of scheduled delivery)
     
  • the target group of your e-mail campaign
    (specific segment? whole audience?)
     
  • which e-mail marketing software have you used?
 
Implement the solution
 
 
  • Load 5 target mail address to test
  • Build a newsletter according to the best practices described in this chapter
  • Make sure the firstname of the addressea is automatically used in the newsletter
  • Activate the campaign
  • Investigate statistics: can you get statistics on mails opened, of a CTA clicked ?
  • Provide screenshots of the keyelements of your activity as proof and upload those on your website

Proof

  • Build subpage “ACT 4.G: E-mail marketing” as submenu of the menu “Activities” on your webshop.
  • Put your answer and screenshots on the created subpage.