12. Augmented reality
What ?
Augmented Reality Augmented reality (AR), overlays text, images, or video over physical objects.
It is still in very early stages - not significant so far in mobile marketing
Google Glass is the most significant development to-date.
- Google Glass has helped to understand what augmented reality is and what it could mean for mobile marketing.
- Google seems hesitant for a full launch of Glass.
Augmented Reality Augmented Reality at the point of sale
- Via your mobile using your camera you will be able to see a virtual object and get a direct link to buy it
Augmented Reality and Location based services - discovery
- Yelp is using augmented reality in their app to show you via the augmented reality viewer nearby restaurants and their ratings
Field Trip by Google
- Is another example of discovery using Augmented Reality
- Useful for travelers; shows you information about the places you are visiting
- Deployed for iPhone, Android and Google Glass
Junaio is another interesting product to follow up