Optimizing for mobile has been a significant priority for businesses in 2014, but 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well.

There are plenty of themes and templates for plain websites or CMS based systems to be optimised for mobile devices. Search in google for responsive web templates... You can create different landing pages depending on whether the access is via mobile or desktop, to transmit a different message to the user Instead of creating different landing pages you can make use of javascript to conveniently show or hide portions of the web page according with the device used.

I predict that the latter half of 2015 will see many businesses finally incorporating mobile into all areas of their digital marketing: a fully responsive website, mobile ads, and separate content specifically for mobile website users. Businesses will also begin to realize the necessity of having a mobile social media strategy that considers how mobile users consume and interact with social media posts.