• Coupons / vouchers 
• Direct access to your mobile site, as well as your content, videos, and so on 
• Surveys and Polls about your products and services 
• Tools for your loyalty plan (Customer identification, Points redemption) 
• Geolocation 
• News feeds (RSS, Twitter, Facebook, etc...)

Mobile app burnout

There are hundreds of thousands of mobile apps available. The average smartphone user downloads anywhere from 25-40 apps, but then only regularly uses half or a third of those. It’s common for people to download an app and only open it once or twice. More apps are out there than people can handle, causing a serious case of mobile app burnout. With this happening, a business needs to make sure if they create an app for their consumers that they create a useful app their users can really connect with.

One brand that did this is Starbucks. With the Starbucks app, customers pay for their coffee and track their purchases on their smartphones. It also has a loyalty program, My Starbucks Rewards, where customers earn rewards when they purchase with their phones and then can redeem their rewards for free Starbucks products. This app shows Starbucks understands its customers needs because it makes life easier for every on-the-go Starbucks customer by helping them more quickly get in and out with their coffee, not to mention a chance at free stuff which all customers love.