1 Intro and study guide
What is available ?
Google has quite some self paced training material available, with free access.
They offer on a regular base also a certification program with the possibility to pass certification exams for free.
An overview of the trainings currently on offer can be found on: https://analyticsacademy.withgoogle.com/explorer
The training material consists of short training video's. Each training video is followed by a short multiple choice test. For the e-marketing course, you will be required to study a subset of one of those courses. More detail below.
Available training kits:
Mobile App Analytics FundamentalsRegister
Learn how to make your app more discoverable and profitable by measuring your performance with Google Analytics.
Ecommerce Analytics: From Data to Decisions
Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data.
Google Analytics Platform Principles
Learn how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.
Digital Analytics Fundamentals
Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.
Only using above video material, you will not yet be trained enough. To look up additional information, consult the online helpcenter: https://support.google.com/analytics/?hl=en#topic=3544906
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
Studyguide for the e-marketing course:
Taking this full training would take you about 4 hours. You are certainly invited to do this (You won’t escape Google Analytics in your future job…). The subset selection you are required to look at for this e-marketing course will take you about 2 hours for a first showing and about 1 hour for the activities. The training consists of a combination of video material and small activities. What do you need to study for the exam ? If you can solve the activities on the analyticsacademy website below each video, you are well prepared for the exam. Do this for unit 2 till 4.4. You can skip the activities as of unit 4.5, although you should still watch video 4.5 and 5.1. The rest of the material of units 5 and 6 you can skip, but instead you watch an overview video about consulting results on https://www.youtube.com/watch?v=8gESFEtIx1A
Google Analytics Individual Qualification (GAIQ)
I would highly recommend that when you have time the coming period, (e.g. when just having graduated) to take the trouble to study analytics in detail and pass the official Google qualification exam, the Google Analytics Individual Qualification (GAIQ) test.
It's a nice asset on your C.V. (next to the AdWords certification). There are websites which prepare you for this Google exam: e.g.: https://www.googleanalyticstest.com/